The Christmas season has always been a time of joy and giving. It’s a time of sharing blessings to others in need. The Coffee Bean & Tea Leaf® reminds everyone about this very essence of the season with its 2017 Giving Journal. Focused on this year’s theme, “the cup that changes lives,” the 2017 Giving Journal makes sure that CBTL™’s commitment to giving and making lives better, one cup at a time, still holds true as it has since the time it started.
This year’s beneficiary of the 2017 Giving Journal are the scholars of the Real LIFE Foundation, as it was back in 2011 when the company supported the foundation’s “Adopt-a-Scholar” program. Thus, CBTL™ coffee fanatics are not only encouraged to buy cups of coffee to collect stickers for redeeming their dream planner. But they are also inspired to enable the dreams of Real LIFE Foundation scholar to take flight. Real LIFE Foundation believes that education and character development can help Filipinos out of poverty.
From October 22 onwards, customers can already begin their Giving Journey by collecting 12 stamps on their CBTL™ stamp cards. These stamps have corresponding purchased drink assignments. The 2017 Giving Journal comes in 4 colors – rose, purple, gray, and turquoise – and Giving Icons are imprinted on its covers.
These Giving Icons are graphic representations of how The Coffee Bean & Tea Leaf® commits to giving back to the community:
- Caring Cup Global – Giving back to the farmers and the community who worked hard to supply The Coffee Bean & Tea Leaf® with Simply The Best products.
- Radiating Heart – Signifies how we can live up to the season of giving by performing little acts of kindness towards others.
- Coffee Tree Cup – Signifies The Coffee Bean & Tea Leaf®’s hopeful mission of changing lives, one cup at a time.
- Overflows – CBTL™ wants to remind everyone that, rather than viewing life as a glass-half-full or half-empty, it’s better to acknowledge it as a life that is ready to overflow.
Here’s a sneak peek of how The Coffee Bean & Tea Leaf® 2017 Giving Journal looks like.
Start your Giving Journey today! For more information about the 2017 Giving Journal, visit www.coffeebean.com.ph, LIKE The Coffee Bean & Tea Leaf® (Philippines) on Facebook, FOLLOW @CBTLPh @BREWPH on Instargram and Twwitter, and SUBSCRIBE to brewyourbestyear.com.
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