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Veteran actor and TV show host, “Bossing” Vic Sotto, has stood as an icon for countless brands. From homecare supplies to local beverage products, Vic’s charismatic appeal and conviction has propelled corporations, as well as himself, into a level of unmatched reliability.

Vic has consistently lived-up to his “Bossing” moniker, as an authority and someone whom Filipinos trust for everyday products. This time, the comedian partners with Bounty Agro Ventures, Inc. (BAVI)—the second largest poultry integrator locally—as the newest brand endorser of Chooks-to-Go, the country’s leading and fastest-growing oven-roasted chicken chain with more than a thousand storess nationwide.

With its “Hindi ka Nag-Uuwi ng Ulam na Basta-basta Lang” campaign, built on the premise of being “Mas...

Mandaluyong foodies, here’s something for you! Fill your tummies this coming October 15 (Saturday) with sumptuous delights from some of Mandaluyong’s best food establishments at Yummy Bites, a mini food festival presented by Avida Towers Centera in partnership with Yummy Magazine.

Get a taste of city living as Avida gives the public a sneak peek of its new two-storey retail center managed by Ayala Malls within its Avida Towers Centera property. Located along the city’s main thoroughfare, Avida Towers Centera is poised to be an EDSA landmark easily accessible to other food hotspots, business districts, and more.

Take a breather, shop and eat at this whole-day gastropark with unique food finds from over 20 Yummy-approved concessionaires such as Sobremesa, Pepeton’s Grill, Cook Tales by Je...

Jollibee pays tribute in a fun way to the unique Filipino culture wth the launch of the Jolly Pinoy Collectibles! Featuring your favorite Jollibee and friends, each limited edition collectible shows different Pinoy icons and various functions that proudly represent our rich heritage:

• Jollibee Jeepney features the country’s most beloved mascot standing beside the Pinoy’s iconic public transport with a jolly invitation to hop on.
• Twirlie Pinoy Sorbetes will remind you of that familiar bell sound from your neighborhood ice cream vendor.
• Yum Kalesa Fun creates that familiar sound of the horse-drawn carriage.
• Popo Carabao Farm is set against the rice fields with our national animal.
• Hetty Vinta Getaway transports  you down South to hear the calming sound of the waves.

These uniquely Pinoy ...

Proudly homegrown and the consistent no. one Olive Oil brand in the country over the years, Doña Elena continues to provide Filipinos the right reasons why Doña Elena Olive Oils are the perfect partner for everyday cooking.

Known for its premium quality of olives directly sourced and harvested from the farms of Andalucia, the olive tree traces back its rich history 3,500 years BC. An abundant fruit in the Mediterranean region, it’s also most-prized for its high levels of naturally occurring antioxidants and vitamins. Here are other interesting reasons on why Doña Elena is the leading and most-preferred olive oil brand in the country:

1. The purest and most generous blend of olives...